👾 Web3 customers

1. Purpose-driven DAO

1. Sectors:
   • Funding DAO: Investment, Grants
   • Professional/ Service DAO: Media, Research, Legal, Tech, Art
   • Greater good/ Impact DAO
2. Characteristics:
   • Not necessary have token
   • Might not build software product themselves
   • Normally started out as a community led by a core team or leader and glued to each other by common interests. The DAO grows mostly by word-of-mouth and helpful content
   • As it grows, most of the members still have a common expertise and/or goals to learn from each other and work together
   • If the DAO aims to make money, the core team tends to run the DAO more professionally with procedure, workflows and documentation to involve DAO members to work and make money together.
3. What’s important to them:
   • Members engagement: Keeping members engaged by keeping them posted, feel sense-of-belonging, get meaningful value (money/knowledge/network) and contributions recognized.
   • Meaningful growth: Grow the DAO steadily by attracting right members and developing DAOs activities.
   • Goals achievement: Leverage the power of the DAO to achieve a common goal.

💡 Syncvote value proposition:

• Involve members in important workflows and main decisions of the DAO
• Run the DAO transparently but effectively by assigning the right PIC to make the right decisions in different parts and processes of the DAO
• Increase productivity and save time, cut cost in administrative work (eg: input/update database, automated notifications between steps of work)
• Make better decisions and improve the process in the future by recording all decisions made in the DAO with intuitive visualization and easy-ness to trace-back
• Increase trustlessness by automating actions after decisions are made

💡 Killer feature:

• Workflows execution with automated proposal input (integration with Drive/Notion/Airtable/Gmail as a trigger for creating new proposals)
• Notifications across platforms (Discord, Telegram, in-apps…)
• Enforcer automation

1. Example:
   • Funding DAO: Metacartel, GCR, Orange DAO, The Lao, Superteam, Nouns…
   • Professional/ Service DAO: Bankless DAO, Research Hub, Deploy, LXDAO, Safary…
   • Greater good/ Impact DAO: Klima DAO, Ukraine DAO…

2. Protocol DAO

1. Sectors:
   • DeFi
   • GameFi
   • Infrastructure
2. Characteristics:
   • Have issued token
   • Normally a protocol DAO runs around a project which has its own full-time team who takes most of the responsibility for the development of the protocol
   • The DAO members consist of token holders who can also be users and fans of the project. They share the mutual belief in the project and mutual expectation on the upsize of the token price.
   • Running a protocol DAO is very much like running a public company where the core-team is BOD and the token holders/DAO members are shareholders. Whereas, DAO members normally don’t work for the core business and product development of the project, but they have a say in making the main decisions like directions, strategy, key changes… based on their token holding power.
   • The DAO can also run some campaigns and bounty to seek for contributions from their DAO members.
3. What’s important to them:
   • Transparency: To gain and maintain high trust from the token holders, the decisions and operations of the DAO has to be transparent, ethical and trustful.
   • Optimism: Positive and optimistic thoughts of the token holders towards the project will prevent FUD and the risk of dumping token price.
   • Best direction navigation: The core team can’t have the full control over the direction of the protocol development, but they know what’s best for it. The support and advocacy of DAO members is always in needed to make sure the protocol is driven and developed towards the best directions.

💡 Syncvote value proposition:

• Engage members in an intuitive way and save time for them in catching up with all important proposals of the protocol (what’s the relations amongst proposals, what leads to what, what actions need to take next…)
• Show members how transparently voices are heard and decisions are made in a fair way, therefore reduce the risk of FUD
• Increase trustlessness and time-to-action with automated enforcement actions after decisions are made

💡 Killer feature:

• Proposals relations map
• Enforcer automation

1. Example:
   • DeFi: OlympusDAO, Uniswap, MakerDAO, Lido, Curve…
   • GameFi/Metaverse: Decentraland, Merit Circle, Treasure DAO…
   • Infrastructure: Arbitrum, Polygon, Gnosis, Polkadot, Optimism Collective…

🧗 Web2/Non-tech customers

3. Competition/ Award Organizer

1. Sectors:
   • Competition
   • Honor/ Award
2. Characteristics:
   • The C/A is normally organized annually by an organization with a purpose of honoring and sponsoring for the standing out talents in a specific fields
   • The C/A normally attracts the interest and following of the public in the field
   • The organization process is led by the organizer/ host of the C/A, the public normally don’t involve in the organization process
   • The evaluation process usually takes months and gets the support from a board of experts and advisors outside the organizer team. The public might get involved in nomination and/or (some) voting rounds
   • There’s usually a finale gala/ event at the end of the process to showcase the best candidate and announce the winners
3. What’s important to them:
   • Good candidates pipeline: Getting a good pipeline of nominations and applications can increase the attention of the public and ensure it will eventually honor the best candidates in the field
   • No scandal: The organizer wants to avoid as much as possible in any matters related to shady, unfair, non-transparent, low quality in any part of the evaluation process
   • Public awareness: They normally wants to attract more people to follow the C/A, aware of the organizer branding and support the candidates as well as the final decisions. Sometimes, here comes some revenue for the organizer when they open a gated-voting from fans (text to vote, buy NFT/token to vote…)

💡 Syncvote value proposition:

• Show the public how transparently and fairly the evaluation process is done
• Increase productivity and save time, cut cost in administrative work (eg: update database, send result email, tally, consolidate and send documents to judges, social announcements…)
• Involve the evaluators board (and the public) in the evaluating process in a very intuitive, digitalized and cool way
• Open nomination portal that automates synchronization with the database of candidates increase the quantity and quality of pipeline while not adding up any pain points in administration

💡 Killer feature:

• On-point integrations to automate actions enforcement (update database, send result email, tally, consolidate and send documents to judges, social announcements…)
• Great UI that can be branding-customized and intuitive to both the public and the evaluators
• Nomination portal that automates synchronization with the database of candidates, and trigger proposals automated creation for the workflow

1. Example:
   • Competition: Kawai Business Startup Competition, Miss Universe, Miss Charm, Techfest, The Face…
   • Honor/ Award: Forbes 30 under 30, VinFuture, VietSeed, Banh Mi Award, Grammy, Nobel, Oscar…

4. Purpose-driven (Non-profit) Community

1. Sectors:
   • Professional community
   • Student clubs
   • Social/ Voluntary
   • Fanclubs
2. Characteristics:
   • Members come and stay to hang out with like-minded people and/or to serve for a mutual purpose
   • The community normally have a founder but the board of management might change over years. Therefore, there is a need of documentation the important process, database and docs to inherit to the next board generation
   • Started out as a community led by a core team or leader and glued to each other by common interests. They bond with each other through regular (IRL) activities and a shared goal of the organization. That can be raising sponsorship to fund for a specific-purposed social activity, to organize a major event, or to raise awareness amongst a group of society on some social issues…
   • Normally the organization is non-profit and everyone works voluntarily or just take a minimum wage
3. What’s important to them:
   • Purpose & goal achievement: The whole community have a common purpose that is meaningful to them (eg: reduce breast cancer in Vietnam, support young entrepreneurs, accelerate young marketers growth…) and a shared goal in a specific timeframe that help them step-by-step deliver their purposeful mission. It’s important to keep everyone aligned and reach milestones together with measurable achievements.
   • Members engagement: Keeping members engaged by keeping them posted, feel sense-of-belonging, get meaningful value and contributions recognized.
   • Meaningful growth: Grow steadily by attracting right members and developing the community’s activities.
   • Transparency: To gain and maintain high trust from the sponsors and members, the spending of the community needs to be transparent, ethical and on-point.

💡 Syncvote value proposition:

• Store all important workflows, documents and database hub (like an index landing page)
• Engage members in an intuitive way and save time for them in catching up with all important proposals of the community (eg: what’s the relations amongst proposals, what leads to what, what actions need to take next…)
• Transparent and democratized on the spending proposals, decisions and actual expenses
• Increase productivity and save administrative time by automating actions after decisions are made

💡 Killer feature:

• Index landing page
• Proposals relations map
• Enforcer automation

1. Example:
   • Professional community: UAN, DigiFin, Launch…
   • Student clubs: Hub Network, TEC FTU, AIESEC, HRC FTU, BCH HN-Ams (NHAT)…
   • Social/ Voluntary: BCNV, Hanoikids, VN Artist’s philanthropy

Key takeaways

The recommended group of target customers to acquire as early adopters are:

**** (1) Purpose-driven DAO

(4) Purpose-driven community

The recommendation is based on 3 factors:

1. The nature of the 2 groups matches their problems to our value proposition, making their reasons of why they should try out our product is the most concrete.

   Problems: The main problem DAO leaders are facing is fragmented interface between different apps and tools to run their DAO. From communication, documentation, treasury management, voting, discussion... can easily add up to ~10 different apps. It’s hard for DAO leaders to manage and cost them a lot of admin time, while also hard for DAO members to follow & not miss out on the most important activities and documents. The real challenge for DAO leaders is not only they have to setup the system, they also need to solve the problem of how they can make their system user (DAO members) friendly, which is a very hard thing to do.

   Value proposition: A platform that help DAO leaders build a seamless management system and a friendly user (member) experience.

2. The technical limitation at the moment only allows up to some thousands users to vote on-chain on the same proposal (which is not satisfactory for some big Protocol DAO cases).

3. These are the customers segments that are underserved properly by other tools, so the competition is also less fierce.